The Story Behind Kings Electronics Acquisition
In today's modern global world economy, the companies that stand more chances of surviving the fierce competition are those who can reach other countries' markets worldwide. There are many similarities on completely different industries such as the financial services and the electronics manufacturing sector where both rely on the semiconductor's technology for instance.
Winchester Electronics is one of those companies who managed to make more powerful their distribution channels by expanding and investing overseas. They have been manufacturing coaxial, pcb, modular, filtered and other connectors since 1940 based always in Connecticut, USA. They also specialise in value-added cable and electromechanical assemblies to customers in the telecommunications, wireless infrastructure, computer, industrial, test and measurement, and medical equipment sectors.
By acquiring Kings Electronics they managed to reach new markets such as the high-end military and military aviation as well as the broadcast sector. Because of their acquisitions, Winchester Electronics can easily claim to be able to resolve any sort of technical interconnection problems in many different sectors. Winchester Electronics have managed to expand into exciting new sectors such as the broadcast industry, since they acquired Kings Electronics. The high definition era demands lower failure rate, bigger bandwidth and higher frequency, which is a result of the arrival of the High Definition TV and the higher degree of performance and reliability that comes along with it. Now a Winchester brand, Kings Electronics products allow the group to advance broadcast connector technology without the huge independent investment that would be required if they tried to go it alone.
Although some of Winchester's manufacturing sites are qualified to ISO 13485, what is striking is that all their facilities are qualified to ISO 9001. By combining their established market leadership of various individual companies with their undisputed expertise, they manage to make the sum of the parts greater value than that of the whole. This strategy allows both electronics and electrical components manufacturers to increase their presence in the global market as well as satisfy their customers' expectations by following standard supply management ideas that add more value through various manufacturing practices and technologies.
